A tourism campaign for the Philippines backfired after the creators of a video promoting the archipelago nation as a holiday destination said it had used stock shots from other countries. Advertising agency DDB Philippines apologised on Sunday for the “highly inappropriate” images, which included rice terraces in Indonesia and sand dunes in Brazil. The agency was behind the video for the government’s $900,000 “Love the Philippines” tourism campaign, which launched on 27 June. 01:51 Philippines tourism campaign uses stock footage from other countries – videoThe tourism ministry said the previous day it was investigating allegations that DDB’s video included “non-original shots”, and the video was later removed from its Facebook page. Questions emerged after popular Philippine blogger Sass Rogando Sasot posted on Facebook that several images in the campaign video were from other countries.

Source: The Guardian July 03, 2023 22:03 UTC