Boeing brings 100 years of history to its fight to restore its reputation. Boeing's bestselling jetliner, the 737 Max, has crashed twice in six months — the Lion Air disaster in October and the Ethiopian Airlines crash this month. Nearly 350 people have been killed, and the model of plane has been grounded indefinitely as investigations are underway. So far, experts say Boeing has mishandled this crisis but that it has the opportunity to win back confidence in the future. "I think that Boeing currently is flunking the 'can-we-trust-you test,' " says Sandra Sucher, a professor of management practice at Harvard Business School.

Source: Ethiopian News March 21, 2019 01:41 UTC