“We are sorry that we have unintentionally hurt sentiments of people,” Puma India, a subsidiary of German sportswear firm Puma, said in a statement. Our using this building wall for our campaign shoot has been completely unintentional and clearly due to lack of information,” a Puma India spokesperson said. An official spokesperson of Puma India, when contacted by PTI earlier, had said: “We believe all the required permissions were obtained to carry out the shoot. “It has been brought to our notice that a building wall used in our ‘Suede Gully’ video shoot is a heritage site. As a part of the shoot, graffiti was done on the wall of the building by a local artist,” the company said.

Source: Hindustan Times November 16, 2017 15:33 UTC