But there is resistance to legally enforceable workers’ rights from many in the business world, and they clearly have Kwarteng’s ear. Blind auction is no way to tackle Premier League TV rightsAs Premier League bosses continue to wrestle with how to handle the next multibillion-pound auction of live UK TV rights, they would be well advised to take a leaf from the NFL’s playbook. As the value of football rights drops across Europe, the Premier League could not be facing a more different situation. Still, Amazon’s willingness to pay $66m per NFL game, compared with Sky’s $9.3m per Premier League match, shows the online giant is willing to make big game-changing bets. Premier League bosses will be paying close attention this time, looking at the difference between the NFL’s 11-year, directly negotiated deal and their wn blind auction model.

Source: The Guardian March 21, 2021 06:56 UTC