Walmart India has been piloting Mera Kirana over the past four years and now wants to make it part of its mainstream business, a top executive said in an interview. Under Mera Kirana, Walmart creates zones in its Best Price wholesale stores that are designed to resemble a modern kirana store. They serve as a model for mom-and-pop (kirana) store owners to replicate when it comes to assortment and placement. The company also sends its teams out to kirana stores to work directly with them. We’ve seen healthy double-digit growth in our membership base year-on-year,” said Rajneesh Kumar, chief corporate affairs officer at Walmart India.

Source: Mint June 04, 2018 03:00 UTC