Their goal as plant operators, they thought, was to improve efficiencies so they could compete with foreign manufacturers on cost. In the case of The Goal, it took the characters a surprising amount of time to realize the goal of the plant was to make money. This doesn’t need to be your goal, but you should make sure the activities in your business are aligned around whatever your goal is. While not every lesson in the book is relevant in today’s world of digital work, there’s an “A-ha moment” waiting in it for everyone. Thirty-five years after it was first published, Goldratt’s classic remains an essential book for all entrepreneurs and executives.

Source: Forbes May 07, 2019 18:45 UTC