Launched in 2017, it was conceived as a space connecting contemporary African cultures with African diasporas, particularly those based in Europe and North America. From the outset, Afrochella was designed as a multi-disciplinary festival bringing together music, visual arts, food culture and creative entrepreneurship. Its stated ambition was to provide a platform for modern African cultural expressions while encouraging economic and cultural exchanges between the continent and its diasporas. Alongside performances, Afrochella has gradually expanded to include content related to entrepreneurship, creative technologies and emerging African brands. The name change was intended to broaden the project beyond a single festival format, positioning it as a wider cultural platform capable of operating in other African and international cities.

Source: The North Africa Journal December 25, 2025 12:47 UTC