A new youth-focused creative campaign powered by African stars dubbed ‘draw the line’ against malaria has been launched. Join me and let’s draw the line against malaria once and for all.” athlete and Olympic Gold Medallist Eliud Kipchoge says. According to the most recent WHO World Malaria Report, 229 million new infections and over 400,000 malaria deaths were reported in 2019, with majority deaths being young children under five. Dr Abdourahmane Diallo, CEO of RBM Partnership to End Malaria says: “Countries held the line on malaria during 2020 – and this year we must draw the line for good. The Draw The Line Against Malaria campaign aims to inspire a new generation to join the Zero Malaria Starts With Me movement, supporting the African Union’s (AU) Catalytic Framework to end AIDS, TB, and Eliminate Malaria in Africa by 2030, and ALMA’s Malaria Youth Army.

Source: Standard Digital March 25, 2021 16:07 UTC