MTN and Dangote remain the most admired African brands. MTN is the #1 most admired African brand in the Top 100 brands recalled spontaneously, while Dangote has retaken the lead as the #1 most admired brand when respondents are prompted to recall an African brand specifically. The Brand Africa 100 | Africa’s Best Brands research took place between February and and covered 32 countries across all economic regions in the continent. The Brand Africa 100 | Africa’s Best Brands, has been the flagship initiative of Brand Africa since 2011. Media Contact:Julius Oderajo@africanmediaagency.comThe post African brands slip to 14% of the Top 100 most admired brands in Africa as non-African brands entrench their position in the continent.

Source: The North Africa Journal May 25, 2023 22:30 UTC