African Tourism Sector Revamps Exhibitions to Attract Global AttentionTourism fairs across Africa are poised for a significant transformation aimed at aligning with internationally recognized exhibitions. This strategic initiative seeks to attract top-tier buyers in the tourism sector, enhancing the continent’s competitiveness in an ever-evolving global landscape. To successfully reposition these fairs, there is an urgent need to address the fragmentation that has historically diminished the impact of African tourism presentations at trade shows. By cultivating partnerships among member states, Africa can establish a powerful presence in the international tourism market. This collective effort aspires to ensure that African tourism fairs not only attract high-caliber buyers but also play a pivotal role in fostering the continent’s growth in the global tourism arena.

Source: Ethiopian News October 07, 2024 01:58 UTC