African Beauty has emerged as a robust and contemporary trend within the beauty and personal care space. Source: AfroBotanics InstagramEqually, African Beauty transcends ingredients by taking into consideration the role of African skin tones and the African climate. African Beauty has untapped potentialRegardless of the challenges that beauty players may face in the region, the opportunities for African Beauty remain strong. There has been demand amongst African consumers to see beauty products that address their own unique skin tones, hair type and the African climate. The African Beauty trend provides a lucrative opportunity for beauty players to innovate or expand current offerings that address African beauty ideals.

Source: The North Africa Journal November 28, 2023 10:04 UTC