Analyst house Canalys reported smartphone shipments across Africa increased 12 per cent year-on-year in Q3 despite a raft of obstacles in several markets including import restrictions, volatile currencies and general economic issues. Shipments for the quarter were 17.9 million across the continent with Tecno Mobile parent Transsion holding a 48 per cent market share. Pravinkumar noted Africa’s market leader had boosted sales by use of device financing, while also advocating for a higher average selling price. “Africa’s smartphone market narrative unfolds as a compelling story of overcoming challenges with resilience and capitalising on opportunities through strategic partnerships, channel dynamics, and a transforming consumer landscape,” he added. “As the market evolves, vendors must navigate these complexities with agility and foresight to secure a pivotal position in this burgeoning market.”

Source: The North Africa Journal December 18, 2023 17:02 UTC