Addis Ababa — The Ethiopian News Agency (ENA), which inaugurated a modern media complex today, must further invest in human capital and content to compete in Africa, veteran Ethiopian media professionals said. But the news agency should also invest on human resource to improve content and become competent media in Ethiopia and Africa. So, as much as the news agency has invested on the building and the technology, it should invest on human resource also. He believes that by nurturing its human resource and diversifying its content, ENA can become a true competitor and reliable source of information in Africa. Yet, Tibebu noted that the media complex needs human resource and content to thrive further.

Source: Ethiopian News January 31, 2024 12:45 UTC