But like its other big tech rivals, Microsoft and Oracle, the group’s heart is in Africa’s fast-growing cloud services market. Sales of cloud services are slowing down in North America the world’s biggest cloud market. Amazon’s cloud computing unit has been particularly affected and is losing market share to Google Cloud and Microsoft Azure among others. Elastic cloud computing is the technology at the heart of cloud computing. Unlike more mature markets where cloud services like AWS face growing competition, slowing investment into technology startups will not significantly affect the growth of cloud computing services in Africa.

Source: The North Africa Journal October 26, 2023 12:23 UTC