Owners of the Aeroplan loyalty program have struck a deal with online retailing giant Amazon that will enable the loyalty program's five million members in Canada earn reward points while shopping online. Starting in April, Aeroplan members who visit Amazon.ca through Aeroplan's web portal will be able to earn Aeroplan miles for every dollar spent. The deal is contingent on accessing Amazon through Aeroplan's website, as opposed to just shopping directly at Amazon.com. But Aeroplan members with silver and black status can earn more than one mile per dollar, just as they normally would, as long as they shop via the portal. But investors responded positively to Monday's news, as Aimia shares rose almost 20 per cent to $1.90 in afternoon trading on Monday.

Source: CBC News March 19, 2018 14:11 UTC