MONTREAL—Aeroplan parent company Aimia Inc. signalled its future strategy by announcing a partnership with online giant Amazon, that will offer members rewards for everyday shopping with the world’s largest retailer. While Aeroplan members are more affluent and likely skew older than Amazon shoppers, Hall said they are increasingly changing their shopping habits by purchasing more online. Aeroplan members will be able to earn points on most of their purchases on Amazon.ca beginning April 24. The loyalty rewards program says members who visit Amazon.ca through the Aeroplan website will be able to earn at least one Aeroplan mile for every $1 dollar spent. Those using Aeroplan-affiliated credit cards will earn miles twice on purchases from Amazon.ca.

Source: thestar March 19, 2018 18:22 UTC