New Delhi: To improve its customer reach, Aegon Life Insurance on Thursday announced its tie-up with Paytm, India's largest digital payments platform, to offer comprehensive insurance products. The company aims to improve Life Insurance awareness, acceptance and thereby its penetration in India. While agents and intermediaries are known to the backbone of the life insurance business, Aegon Life fully depends on its digital platforms and in-house channels for the distribution of its products. "Digital platforms like Paytm understand their customer needs and aspirations. Therefore, we will be able to help the policyholders make informed decisions to cover their insurance needs at purchase and also provide servicing platform for claims, renewals and other insurance services," said Arora.

Source: Mint September 29, 2019 03:22 UTC