Change is coming to the advertising market, according to the founder of Fenestra, a start-up luke macgregor/ReutersA London-based start-up that hopes to use blockchain technology to shake up the advertising industry has raised $1.5 million before its launch. Blockchain, the technology behind cryptocurrencies such as bitcoin, enables records to be securely updated immediately. It has fascinated investors, who scent the prospect of huge profits in a wide range of sectors. Fenestra is led by Ashley MacKenzie, a media executive and the son of Kelvin, the former editor of The Sun. Its early platform, which is set to be launched in the second quarter, will target traditional media, including newspapers, television, radio, and…

Source: The Times February 19, 2018 00:02 UTC