With the emergence of digital technologies and social media, what are major challenges confronted by creative people of today and in the future? This will affect the way creative people do business. How local advertising and creative industry can comply themselves with Thailand's 4.0 initiative and creative economy? All media have suffered drop in their advertising revenues except internet/online advertising which has increased 25 per cent annually over the past five years according to Digital Advertising Association of Thailand. So the 3Cs criteria: Content, Creativity and Crossed Platforms will be the key strategy to survival for advertising and creative agencies in the digital era.

Source: The Nation Bangkok November 17, 2017 18:22 UTC