Burger King has been banned from advertising its plant based ‘Rebel Whopper’ as being vegan friendly on the basis that it is cooked in the same grill as meat based burgers and is also dressed with mayonnaise which is made from eggs. The ruling was made by the British Advertising Standards Agency (ASA) who received numerous complaints about the fast food giants claims that the burger was “100% Whopper No Beef” and a “plant-based burger”, saying it was not suitable for vegans or vegetarians or those with egg allergies. They added that a customer who did not want mayonnaise could have excluded that from their order. The ASA upheld the claims on the basis that consumers would understand the claims “100% WHOPPER. NO BEEF” and in particular the claim “plant-based burger” to mean that the burger did not contain any beef or animal products.

Source: Irish Independent April 15, 2020 16:30 UTC