SUBIC BAY FREEPORT: The country’s biggest annual advertising convention starts this Wednesday at the Subic Bay Exhibition and Convention Center (SBECC). Subic Bay Metropolitan Authority (SBMA) chairman and administrator Wilma Eisma, who earlier signed a memorandum of agreement (MOA) with officials of the Association of Accredited Advertising Agencies (4As), said the return of Ad Summit Pilipinas to Subic shows just how much the Subic Bay Freeport has become the top-of-mind location for the biggest event in local advertising industry. Eisma noted that historically, the advertising convention had brought a record-number of visitors to Subic Bay. About 5,000 delegates from various sectors of the advertising industry are expected to converge in Subic for the Ad Summit from March 7-10. Fast on its way to becoming the most prestigious creative advertising competition in the country, Kidlat recognizes campaigns and efforts that bring themes such as “DIY Your ROI” into reality.

Source: Manila Times March 06, 2018 16:07 UTC