Cannes Lions are coveted advertising awards for some creative agency talent and marketers. But awards can also have an impact on bonuses, client objectives and recruitment prospects, according to industry insiders. For some large marketers, advertising awards are included in key objectives when they’re planning scopes of work with their agencies for the year ahead, according to senior executives at large ad agencies. “Don’t get us wrong: we love awards and the celebration of great creative work,” Mr. Sadoun said. Awards are good motivators, but some of the existing awards shows and creatives’ goals are outdated, said Deborah Wahl, former marketing chief for McDonald’s in the U.S.

Source: Wall Street Journal July 06, 2017 17:15 UTC