ADVERTISING ASSOCIATION AND TIMES MEDIA ANNOUNCE STRATEGIC PARTNERSHIP TO LAUNCH ‘ADVERTISING PAYS: THE SUCCESS FILES’The initiative will demonstrate advertising’s economic impact and wider contribution to communities and growth across the UKLondon, 5 February 2026: Andria Vidler, President of the Advertising Association (AA), on stage at LEAD, the Advertising Industry Summit, has just announced a new strategic partnership with Times Media to launch ‘The Success Files’. There is a specific focus on highlighting business growth success outside London, where the Advertising Pays 25 report found that 60% of the advertising workforce is now based. And today, I am really pleased to announce a strategic media partnership between Times Media and the Advertising Association for The Success Files. That's why, over 50 years ago, the Advertising Association led UK advertising towards a system of independent self-regulation which has since been adopted around the world. Through the Advertising Association they come together with a single voice when speaking to policy makers and influencers.

Source: The Times February 05, 2026 11:37 UTC