“What’s different between social media ads and traditional ads you saw on Saturday morning cartoons is that these are tuned to the person,” Sherk told National Post. That today’s social media ads can be tailored towards a user’s insecurities is problematic, said Robin Sherk. In phase two, it’s explained how social media companies profit from content, including advertisements. Australia’s under-16 social media ban made the nation a real-life laboratory on how best to tackle the technology’s impact on young people, experts say. Bhargava and Brisson-Boivin say more research into youth social media use and its potential ill effects is needed.

Source: National Post April 02, 2026 07:50 UTC