The companies that buy commercial time on the major broadcast networks and cable news channels are anticipating huge interest in election coverage on Tuesday — and a vote-counting process that spills even into the next night. More than a dozen companies have asked that their ads run during the election coverage, he said. NBC said demand for 2020 Election Day ads was greater than it was four years ago. “This election offers one of the last few opportunities to reach a mass audience that is highly engaged at scale,” Mr. Collins said. “We know there’s incredible interest in this election, more so than potentially any other, and there’s also been a lack of original programming elsewhere.”

Source: New York Times October 30, 2020 21:45 UTC