MANILA, Philippines — With the growing interest for the global adventure tourism market, destinations offering this product are urged to provide travelers authentic experiences, while ensuring that sustainable practices are in place, a regional travel industry group said. PATA said tourism providers in many countries have taken notice of this trend and are now providing different types of tourism products which create an authentic tourism experience. Adventure tourism is one of the fastest growing segments of the tourism industry, with a global market valued at $586.3 billion in 2018, and projected to reach $1,626.7 billion in 2026. “Adventure travel providers need to understand, first of all, that travel trends and travelers’ preferences keep changing from time to time. In line with helping the industry create more authentic and sustainable travel experiences for the adventure tourism market, PATA said it is conducting the PATA Adventure Travel Mart and Conference 2020 in February in Kota Kinabalu,Sabah, Malaysia.

Source: Philippine Star January 13, 2020 16:41 UTC