One of the biggest insurance companies in Britain is to use social media to analyse the personalities of car owners and set the price of their insurance. Admiral Insurance will analyse the Facebook accounts of first-time car owners to look for personality traits that are linked to safe driving. Facebook forces Admiral to pull plan to price car insurance based on posts Read moreThe insurer will examine posts and likes by the Facebook user, although not photos, looking for habits that research shows are linked to these traits. The technology uses social data to make a personality assessment and then, judging against real claims data, analyse the risk of insuring the driver. Yossi Borenstein, the principal data scientist on firstcarquote, said its algorithm looked for correlations between social media data and actual claims data.

Source: The Guardian November 02, 2016 00:01 UTC