The deal will help ABFRL that also retails men and women’s western wear to tap into the fast-growing ethnic apparel market. “Ethnic wear is the largest segment in the Indian fashion apparel market. Ltd’, a B2B entity which sells ethnic fashion merchandise under its own brand ‘Jaypore’ and of other third-party brands," ABFRL said in its filing. The company sells apparel and accessories, and has a presence in both online and offline retail. Here, ethnic wear is the largest sub-segment, according to data from CARE ratings.

Source: Mint June 10, 2019 17:15 UTC