Kanye West's partnership with German sportswear giant Adidas has helped the US rap star become a billionaire. Photo: SAUL LOEB, Christof STACHE / AFP/FileSource: AFPGerman sportswear giant Adidas said Friday it was reconsidering its partnership with Kanye West after the US rap star reportedly became disgruntled with how the brand was marketing his products. "After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review," Adidas said in a statement. In a recent Instagram message cited by US media outlets, West had accused Adidas of arranging marketing events and bringing back older styles without his approval. West also sparked controversy this week when he was pictured wearing a "White Lives Matter" T-shirt at Paris Fashion Week.

Source: The Star October 07, 2022 13:54 UTC