In today’s highly competitive business landscape, the quality of customer relationship management (CRM) data has become a critical factor in driving sales performance. Through her work in the logistics industry, Adesoga has developed a comprehensive approach to optimizing CRM data quality. Another crucial aspect of CRM data optimization, according to Adesoga, is data governance. By analyzing CRM data, sales teams can identify patterns, segment customers, and tailor their approach to better meet the needs of each client. By leveraging AI-powered tools and techniques, organizations can automate data entry, enhance data quality, and gain real-time insights to drive sales performance.

Source: Nigerian Tribune June 30, 2024 04:30 UTC