Photo: john g. mabanglo/European Pressphoto AgencyEyeo GmbH, the parent of online ad-blocking software Adblock Plus, is buying Flattr, a company that lets users make payments to websites for individual articles they read. The transaction comes after the two companies joined last year to bring the micro-payment service to Adblock Plus users. Flattr’s latest product allows readers to specify how much money they want to pay every month for content, which is then divided automatically among the websites that users visit. The company is working to fully build and launch the new, automatic version of Flattr, but little revenue has been generated so far. Publishers lost $24 billion in revenue globally because of ad-blocking in 2015, according to estimates by London-based research and consulting firm Ovum.

Source: Wall Street Journal April 05, 2017 15:30 UTC