This is down to the economic situation, and the government and private sectors postponing their advertising investment as they look to future economic prospects, the association said on Tuesday, with the result being that the press, radio and TV segments will experience “a hardness” in terms of ad investment. MAAT president Triruj Navamarat said: “The industry is not recovering as it should be when compared to the last year’s numbers. Even though gross domestic product grew by 3.3 per cent [in the first half], total media usage was still down by 5 per cent. When we analysed by media segment, we found that the figures for a number of media were declining, like TV [digital, cable and satellite] still decreasing by 10 per cent, radio by 18 per cent, the press by 19 per cent, and magazines by 37 per cent. “On the other hand, there are some types of media that have witnessed huge progress in their numbers.

Source: The Nation Bangkok August 22, 2017 09:56 UTC