Six of the leading players in the advertising industry penned an open letter to Apple, expressing their concerns about Safari's new "Intelligent Tracking Prevention" feature last week. The new feature restricts tracking by further limiting cookies and other website data from being shared across multiple websites. The "Intelligent Tracking Prevention" feature uses machine learning to sort through the trackers and block them. However, the advertising industry thinks machine learning is an untrustworthy player to monitor cookies and website data. The "Intelligent Tracking Prevention" feature will be available on Safari browsers on both iOS 11 for iPhones and iPad, and the upcoming High Sierra Mac operating system.

Source: The Star September 19, 2017 09:56 UTC