Between September and October 2020, JPEX secured cryptocurrency licenses in the United States, Australia and Canada. When advertising in Hong Kong, JPEX employs terms such as "Japanese cryptocurrency exchange," "super popular" and "Japan Exchange." JPEX launched its cryptocurrency platform in July 2020, offering a diverse range of services, including spot trading, futures contracts and savings accounts. JPEX expanded it's Hong Kong presence through advertising campaigns and reportedly had allocated a budget of about HK$40 million for the purpose - with placements on MTR stations and taxis, along with celebrity endorsements featuring Hong Kong actor-singer Julian Cheung Chi-lam. Malaysian-born Hong Kong model and actress Jacquelin Ch'ng Se-min also produced a video in mid-July promoting JPEX, but it has since been removed.

Source: The Standard September 19, 2023 01:12 UTC