Many ad industry observers see a need for agencies to rethink their structures. But agency holding companies are also under pressure to revamp an organizational structure that has gone out of style. The holding companies’ complex structures have also impeded their ability to move quickly at a time when clients are demanding more real-time digital marketing responses to daily events, particularly on social media. (Media and digital marketing agencies both claim to be able to create and buy videos for social platforms, for example.) Publicis, which revamped its entire structure to create more collaboration among its agency disciplines, also placed a former media executive atop its storied creative agency Leo Burnett.

Source: Wall Street Journal August 28, 2017 18:09 UTC