With coronavirus cases on the rise and communities returning to lockdown across the country, a marketing push is underway to persuade skeptical Americans to immunize themselves once vaccines are ready. The Ad Council, a nonprofit advertising group, led a similar effort in the 1950s, when it urged Americans to get vaccinated against polio. On Monday, the Ad Council will announce the new campaign and start testing messaging. Image The Ad Council urged Americans to get vaccinated against polio in the 1950s. Ad CouncilThe White House has collaborated with the Ad Council on previous public health efforts, but it is not currently involved in this one.

Source: New York Times November 23, 2020 04:52 UTC