Homegrown active wear brand, HRX, backed by actor Hrithik Roshan, is launching Sports and Fitness Equipment category on Flipkart as home workouts gain traction with gyms remaining shut due to state imposed lockdowns. With the new category launch, it will also compete with sports retailer Decathlon that also sells gym equipment range. We have witnessed a surge in demand for home workout products which motivated us to launch this category," Zaidi said. The brand is planning to target smaller markets through gym equipment category where the demand is high. "There is a big opportunity specifically for convenience based or light "personal" gym equipment that support floor, chair and wall based activities, which don’t take up space like a treadmill," he said.

Source: Mint May 28, 2021 13:33 UTC