Accor, a leading hospitality group, is aiming a significant growth in its premium hotel portfolio across Europe and North Africa, with a robust pipeline across key brands including Pullman, Mövenpick and Swissôtel. Accor’s premium growth will strengthen the group’s presence in the Mediterranean basin, with locations in historic cities and sun destinations alike. Mövenpick’s pipeline leads the charge, with 23 upcoming openings in the region, bolstered by its flexibility as a conversion brand. The portfolio has grown in Central and Eastern Europe, with Mövenpick BalaLand Resort in Hungary, and Mövenpick Resort & Spa Fruske Terme in Serbia. Philippe Bijaoui, Chief Development Officer, Europe & North Africa for Accor's Economy, Midscale and Premium brands, added: “Our recent restructure has given us a laser-eyed focus, and driving our premium brands across the region is a key part of that.

Source: The North Africa Journal September 11, 2023 16:45 UTC