But it may have found a secret weapon: approximately 4,500 woollen scarves. You’ll need to make it out of wool, though not necessarily Irish wool as long as you provide information on where the wool is from. Wurst ist nicht vegan,” added German chancellor Friedrich Merz, in a contribution that probably does not need to be translated. It turns out that the word is not the English so, as in “that’s so ridiculous”, but the Irish word só, meaning comfort, ease, satisfaction and enjoyment of food, prosperity and, in this particular case, luxury. Or at least it “draws inspiration” from the Irish word só, as Victor Biffi Rosano, Kildare Village’s business director, told industry publication Adworld.

Source: The Irish Times March 15, 2026 06:08 UTC