Abercrombie & Fitch is expanding further in the Middle East in its search for growth. This was opened pursuant to a joint venture with Majid Al Futtaim Fashion, which works with a number of leading fashion brands across the Middle East, Africa, and Asia. The franchise agreement encompasses the Abercrombie & Fitch, abercrombie kids, and Hollister brands. While Hollister appeals primarily to teenagers, the Abercrombie & Fitch brand has been trying to make a push into a slightly older segment. Focusing instead on fast-growing international markets such as those in Asia and the Middle East may prove to be more beneficial.

Source: Forbes September 11, 2017 19:41 UTC