Verizon, while it did not mention Google or YouTube by name, said Wednesday that it would suspend “all digital nonsearch advertising inventory” after learning its ads “were appearing on nonsanctioned websites,” which presumably included ads on YouTube and websites in Google’s ad network. Advertisement Continue reading the main storyAT&T said in its statement: “We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate. Advertisement Continue reading the main storyGoogle’s policies prohibit ads on video content deemed to be pornographic, inciting violence or promoting illegal behavior. “There is no doubt there are serious flaws that need to be addressed.”Programmatic advertising and YouTube represent two major initiatives for Alphabet. The shift to searches on smartphones has pushed down the prices for Google’s main search ads, heightening the importance of new areas of growth.

Source: New York Times March 23, 2017 01:29 UTC