AT&T Inc. will stop using the slogans “5G Evolution” and “5G Evolution, The First Step to 5G” in its marketing after losing an appeal with a self-regulatory group, but suggested that it will continue to display “5GE” icons on customers’ phones. T-Mobile US Inc. had successfully challenged AT&T’s “5G Evolution” marketing with the National Advertising Division unit of BBB National Programs, prompting an appeal by AT&T. But the National Advertising Review Board, the appellate body for BBB National Programs’ ad self-regulation program, agreed with the earlier finding. Copyright ©2020 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Source: Wall Street Journal May 20, 2020 23:26 UTC