AT&T Eyes $16- to $17-a-Month Streaming Service in Strategy Shift - News Summed Up

AT&T Eyes $16- to $17-a-Month Streaming Service in Strategy Shift


The cable industry is undergoing a major transformation, as more Americans cut the cord on their cable subscriptions and flock to streaming services like Hulu and Netflix. So how did we get here? Illustration: Shaumbe Wright/WSJAT&T Inc.’s WarnerMedia is discussing plans to package HBO, sister channel Cinemax and its vast Warner Bros. TV and movie library into a streaming service costing between $16 and $17 a month, according to people familiar with the matter, a strategy aimed at keeping the media giant competitive against lower-priced offerings in a crowded field. The new streaming service, which will debut in “beta” form later this year, essentially includes all of WarnerMedia’s entertainment offerings and will feature its own new, original...


Source: Wall Street Journal June 06, 2019 17:43 UTC



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