One of the nation's biggest wireless carriers is rolling out a series of new data plans that change what's been a key part of the company's business for years. It's adding more options for people who use a moderate amount of data, adding price points for buckets of 3 GB, 6 GB and 10 GB. Compare that to today, where midrange consumers can choose only among 2 GB, 5 GB and 15 GB plans. For example, whereas $30 will get you 2 GB of data today, it'll only buy you 1 GB under Mobile Share Advantage. AT&T is clearly trying to push people to buy bigger data plans, where the cost-per-gigabyte comes down the higher you go.

Source: Washington Post August 17, 2016 19:03 UTC