ASOS is a perfect example, as it leverages Microsoft Azure to develop and maintain a competitive edge. Thanks to Microsoft Azure, ASOS is better able to meet its global scale needs. The platform-as-a-service (PaaS) elements of Microsoft Azure enable ASOS to focus its architecture and engineering resources on innovation and creating a competitive advantage while leaving tedious tasks like managing servers and backing up data to Microsoft. I had an opportunity to chat with Bob Strudwick, CTO of ASOS, about the technology behind the company’s operations, and how Microsoft Azure fits in. The reality, though, is that it simply could not scale effectively—so ASOS ripped out everything and replaced it with Microsoft technologies and the Microsoft Azure platform.

Source: Forbes February 24, 2017 22:40 UTC