ASAP Rocky is continuing to expand his partnership with Guess with a new pop up shop in Los Angeles opening this weekend. A press release states: “Today, GUESS and AWGE, a creative company started by A$AP Rocky, launch GUESS Clubhouse, a pop up store that will carry the exclusive GUESS Club collection created by GUESSand designed by A$AP Rocky. ASAP Rocky: Before it was just all about doing this whole throwback thing and bringing back Guess and just showing its importance in hip hop. Rocky: I guess that’s a taste preference thing, a taste level. It takes a small amount of people, a small group of people of very intricate people to tell you what’s right, what’s wrong, what’s whack, what’s dope, what’s cool and what’s not?

Source: Forbes March 10, 2017 20:42 UTC