The technology was used recently in FremantleMedia India's Web series Confessions, in partnership with Myntra. You can then obtain mo re information about the ac tor or the dress. "Charmboard (Tagos' touch platform) turns advertising on its head for the new generation, and provides brands and media owners with new opportunities," he said.Films and videos that use Charmboard allow users to touch just about anything in the moving stream people, dress, shoes, accessories, furniture, locations. If you touch, say, an actor or the dress he/she is wearing, it is saved as, what Tagos calls, a 'charm'.The charm can be retrieved at any time, even after you have finished watching the film. You can share the charm.

Source: Times of India July 23, 2016 05:59 UTC