250 million people are using AR today just inside of Snapchat. AR Can ‘Change the World’Spiegal discussed the importance of AR in retail during the keynote, where he said,“We’re already seeing the profound ways that it [AR] can change the world. The CEO added that AR was “exciting” by allowing people to try on products, leading to major increases in conversion rates for retailers. During the Viva Tech Paris event, Evan Spiegel continued, stating,“What we’re really responding to is the way people are using AR today. The parent firm also focuses on an enhanced hardware initiative following its Snap Summit event in May.

Source: Libya Today July 08, 2022 14:57 UTC