FOR A BRIEF MOMENT, Jerry Lu’s friends thought he had scored an advance pair of the most sought-after sneakers of the year. In December, Mr. Lu, 28, a venture capital investor in New York City, tweeted out a photo showing Nike’s Dior edition Air Jordan 1 sneakers perched on his floor. The shoes certainly warranted three exclamation points—In addition to looking cool, they hadn’t been officially released yet. And yet there they were on his floor. Only they weren’t really: Mr. Lu’s shoes were 100% digital.

Source: Wall Street Journal February 03, 2020 17:26 UTC