In February, AMC (AMC) said it was rolling out the initiative to all of its roughly 1,000 movie theaters by the end of the year. The company said at the time that AMC theaters would offer three pricing tiers for tickets, with the highest-end “Preferred” tier in the middle of the theaters priced at a “slight premium” compared to its “Standard” tier. A customer picks his seat for an upcoming show at the AMC Highlands Ranch 24 in Colorado. (Photo by Tom Cooper/Getty Images)AMC said it is now pivoting away from Sightline and will not roll it out nationwide. Moving forward, AMC said it’s gearing up to test more spacious front rows, with seats that recline, in theaters nationwide later in the year.

Source: CNN July 20, 2023 22:00 UTC